How to write an advertisement for renting an apartment

How to compose it correctly?

A correctly composed ad is a text with a minimum amount of water (vague promises, unnecessary information). The landlord, as a rule, wants to see as much information about you as a tenant in the advertisement, but long advertisements will not be remembered by anyone anyway, therefore, your task is to fit as much useful information as possible into a few sentences.

Information to be provided

As mentioned above, there is no specific form for submitting an advertisement, but there are still some points that are worth specifying:

How solvent are you? It is better to indicate solvency not in the form of banal and unsupported “I guarantee, I promise”, but with specific facts, for example: “The chief engineer of a successful company, in connection with a promotion and move to your city, will rent...” - in this case, the tenant’s position indicates his solvency.
What type of housing are you planning to rent? There is no universal formula here, landlords are different, everyone has their own idea of ideal tenants: some will prefer to rent out housing to a single girl, while others will choose a married couple.
Do you have bad habits. In this case, you need to start from the opposite: if you are not a smoker, for example, you can safely indicate this in the ad; for many, this will be a big plus in your favor.
Presence of animals or small children. As you know, many people who rent out housing do not welcome residents with children and animals. To avoid misunderstandings, it is better to immediately, at least briefly, indicate the presence of such.
For how long do you plan to rent housing? In this paragraph it is better to indicate a long period, at least a year.
Payment. In this paragraph, you need to explain exactly how payments will be made: in cash or by transfer, by prepayment or postpayment, as well as what you are willing (or not willing) to pay extra for (meters, repairs, house maintenance fees, etc.) .

The benefits of a creative approach

Having studied the statistics on completed transactions when submitting specifically “creative” advertisements, we can come to the conclusion that the chances of success are divided in a ratio of approximately 30:70 in favor of traditional forms of submission. Undoubtedly, such advertisements attract more attention, and their authors say that they receive a lot of calls , but, as a rule, this does not lead to a deal.

Undoubtedly, someone may be attracted to an ad written with a touch of humor and creativity, because one gets the impression that the person who wrote it is easy to communicate with and easier to negotiate with, but to some landlords this may seem frivolous. It’s up to you to decide which path to take when composing an advertisement for rental housing: creative or traditional.

How to write an ad

To write a good advertisement for the sale (rent) of real estate, you first need to recharge yourself with positivity by watching the duet named after Chekhov “Announcement for the sale of an apartment”

Tip 1. Make an attractive introduction

When publishing advertisements on the Internet, sites automatically generate the title and announcement of the advertisement. The title usually contains the address (district, street) and price, and the announcement contains the first lines from the main text.

Therefore, it is important to make an attractive introduction at the beginning of the description of your property!

You can make the introduction unexpected and outlandish, but it should successfully advertise the ad on a positive note and grab the person's attention.

Example:

Do you like to be the first to watch new films?
— A luxurious apartment near the cinema is waiting for you!

Let's look at a few points to understand what qualities an introduction should have.

Brevity is the sister of famous talent; its presence will bring more results than a vague, verbose judgment. Seven to nine words will be enough for ease of comprehension.
Purpose - it is important that the introduction makes it clear who the ad is intended for and shows the benefits of the deal. It should first tell you what the announcement will be about.
Simplicity and accessibility - make the introduction clear. If it is too complicated or difficult to understand, then the reader will simply move on to another ad that is clear and understandable.
Shocking appeal - few people will be attracted by a simple and banal introduction, but a little intrigue will not hurt, especially when it is absolutely necessary to stand out among fifty similar texts. A non-standard offer initially increases the buyer’s attention and reflexively forces them to read the ad to the end in order to understand what is so non-standard offered in it.
Visual significance - there is certainly no need to put periods at the end of the introduction; at worst, there are three screaming exclamation marks, and at best, an inviting ellipsis that beckons into the unknown.

Here are examples of some effective introductions:

A mansion on the shore of the lake awaits its owner!
A place where you will be proud to invite guests
Call now, prices will be higher tomorrow
You're lucky with the price!
A large family needs a spacious home!
European interior with jacuzzi
Apartment from the developer
Do you want to admire the impeccable view from the loggia? Apartment with a heavenly landscape at the best price in the city!
A secure future – investing in your own real estate
Apartment in one of the best areas of the city
Not an apartment, but a dream!

Examples of LESS GOOD headlines (they do not provide specific descriptions and are abstract to understand):

Selling urgently!!!
Mega super apartment!
An unrealistically profitable offer!
Don't pass by!

Tip 2. The ad text may vary in size, but it must be comprehensive!

After the introduction, no less important is the content of the main text. It should reveal in an interesting and detailed manner the essence of a bright and attractive call, that is, describe the subject of the complaint and motivate a useful action - calling, coming for an inspection and the purchase itself.

It is in the main text that you need to make it clear that your apartment is what the buyer needs.

It is necessary to answer all questions that the buyer may ask. And in order to understand what questions will interest him, you should try to put yourself in his place. If you take on the role of a potential buyer, you will understand that everything is important to you, especially with such an expensive purchase as an apartment.

The most important questions that need to be answered correspond to the title of the program “ What? Where? When?

", that is

What – are you selling – a house, an apartment, a dormitory,
What will the buyer win by receiving the property?
What – you can find out more in the supplement (description details, price)
Where – the apartment is for sale, address, location, presence of important infrastructure, trade facilities nearby, etc.
Where – can you find the seller (maybe it’s a realtor), contact details
When – you can call, come see, buy.

If you decide that the ad should be comprehensive, and therefore long, then so be it.

Some people believe that too much information only scares them away; not everyone can absorb text quickly and in large quantities. However, according to the principles of trading, the more you talk about your product, the faster you sell it. Seasoned specialists from real estate agencies will tell you that the length of the ad is not the most important component.

A lot of information is harmful when it does not make sense or is simply not needed. For example, the owner of the apartment begins to describe in the text all the details of the renovation, clarify the reason for the sale, present a list of documents, etc. These points should be left not for advertising, but for a conversation with a person interested in buying. It’s better to briefly describe that the apartment is in excellent condition, there are no problems with the design, and why such a necessary “cow” is put up for sale is your personal concern.

Note: for a quick and profitable sale of an apartment, do not be lazy to present all the information in an accessible, clear and detailed manner.

Tip 3. No abbreviations

In the real estate market, in particular at the points where advertisements are submitted, you can often see how they are compiled according to the same standard. It initially indicates the address, the number of rooms, the size of the area in three indicators (shared/living/kitchen), the number of storeys, and then the remaining points, which include the description, the price of the apartment and the owner’s contacts.

Here's an ad for example:

Art. m. Taganskaya 5 min, st. Bolshie Kamenshchiki, 3-room. 75 sq. m., 4/16-floor. houses, renovation, lodge, separate bathroom, 120,000 USD. e. Tel...”

In principle, such an advertisement is only acceptable for newspapers, where it can be published in no more than two lines. Well, some other online resources make such demands when using them for free. In other cases, it is not worth reducing in this way. Agree, reading this is difficult and boring. And if the text has to be deciphered as much as possible, then the reader subconsciously looks for information of a more meaningful nature, taking his eyes away from monotonous abbreviations. Accordingly, it will take longer to find a buyer than we would like.

Another, expanded version of a similar ad:

3-room apartment for sale near Taganskaya metro station (Bolshie Kamenshchiki St.). The apartment has an improved layout with a total area of 75 sq. m. m., on the 4th floor of a 16-storey brick building built in 2000, in excellent condition (there is an armored door, cosmetic repairs, metal-plastic windows, an equipped kitchen, a separate bathroom tiled), a glazed loggia, the apartment is warm, located in the sun side, the house has a concierge, there is an intercom, the first floor is reserved for shops, including a grocery store, next to the house there is a parking lot, a kindergarten and a school. Price 120,000 USD e. Tel.:...Ask (name)"

Reading a full text that answers all important questions is much more pleasant. Therefore, it will certainly be more interesting to a larger number of interested readers than the first abridged version. Accordingly, such an apartment will sell faster, and maybe even more expensive. What makes it possible to set a higher price is that the owner gives a more detailed description, thereby justifying the inflated price. Thanks to this logical approach, no one will be surprised or object to the established premium.

Note: Abbreviations are not acceptable for successful ads.

Tip 4. Divide your ad into subheadings

If the ad turns out to be long, you need to break it up into thematic paragraphs; for greater expressiveness, you can add subheadings to them. Logically and clearly presented information affects the viewer’s brain twice as effectively.

The introduction is intended to attract the buyer, while the subheadings serve as structural dividers. Their main task is to make the text in the advertisement readable.

It has been proven that a person, paying attention to a large text, does not read it thoroughly, but only “scans” it with his eyes in a diagonal order. This basically saves time for reading, but this principle has virtually no effect on the quality of perception. The reader looks for the most significant phrases and phrases that are of interest to him. Therefore, it is important to briefly display the main essence of specific logical blocks in small expressions, which will be subheadings. Together they add up to the overall picture that characterizes the ad. A person, based on it, is prepared to read other more detailed descriptions located between the subheadings.

Note: Using subheadings in an ad helps to present the text to the reader in a detailed and effective manner, emphasizing the main advantages of the property. This publishing principle holds the reader’s attention longer, which means it makes the ad stand out from others.

Example of an ad with subheadings:

Comfortable apartment near the city park
In a picturesque area. A cozy 2-room apartment is located in the most prestigious area “Dostoevskaya” - Near Catherine Park! An ideal place for a family holiday. A 15-minute walk is the Festivalny Children's Park and the Olimpiysky mega-complex. Everything to organize quality leisure time in your free time.
Address:
Moscow, st. Durova, 54.
Ideal layout
. (90/44/19): Wide corridor 17 m, living room 25 m, bedroom 19 m, kitchen 17 m, loggia 5 m and 2 bathrooms.
Freshly renovated:
The apartment was renovated a year ago, so it is in excellent condition. Sold together with kitchen furniture and appliances. The bathroom is new, the wiring is copper. The windows are metal-plastic, the doors are oak veneer, there is furniture, including a bedroom set, and an entrance hall.
Respectable house:
well heated, built in 2000, has video surveillance, intercom, clean inside, renovated, 2 elevators.
Well-groomed area:
next to the house there is a lawn, alleys and benches for relaxation.
Comfort and amenities:
There is a children's playground, in the vicinity there are 2 schools and 3 kindergartens. In the house itself there is a pharmacy, cafe, and beauty salon. There is a supermarket, a Sberbank branch, a gym and a dental center nearby.
Transport passage without problems:
The walk to the Dostoevskaya metro station is no more than 10 minutes. Near the house there is a large parking lot with video surveillance. If you don’t have a car, you can always use minibuses; the routes go in all directions; getting to any point in the city is not difficult.
Reasonable price:
160,000 thousand dollars.
The apartment is just for you:
Availability of transport, picturesque, calm, prestigious area. Buy and enjoy the relaxed metropolitan life. Everything to live in comfort and silence in the coziest area of the metropolis.

Tip 5. Be more specific

A specific detailed description of all items for the list in the ad gives a great chance for its good perception. A clear clarification of the characteristics of the object is what the interested reader needs. Veiled information sometimes makes the text incomplete, which forces the buyer to look for a more affordable offer.

For example, you can read in some advertisements that repairs have been made. Excuse me, but what kind of repair? After all, there may be a repair of a rusty plumbing pipe or a European-quality renovation of a cosmetic nature. But that’s not all, because some manage to mean by European-quality renovation the installation of plastic windows, and those who write about the good condition of the apartment want to say that their ceiling practically does not “leak” and the walls do not collapse.

Therefore, the subtitle needs to be deciphered, and not supplemented with beautiful and convenient words that say nothing to the reader.

Under the item “accessibility of transport” you can clarify as follows

— Vydubychi metro station is a 10-minute walk,
— 5 minutes by transport to the Vokzalnaya metro station,
— 3 stops to the Kashirskaya metro station,
- a house 50 meters from St. Cyril Church. 3 minibuses go to the city center.

Under the item “developed infrastructure” you can list all significant buildings located in the district. For example, you can list the names of kindergartens, schools, indicate the presence of specialized trade centers and the banking sector.

If we talk about the landscaping of the yard or the area surrounding the house, we can characterize it by the presence of a children's playground, an alley with benches. The prestige and high quality of the house should be described by the concierge, the video intercom, the recent year of construction, the presence of its own parking lot, etc. In fact, for a buyer making a major purchase, every little detail is important, and comprehensive information about the condition of the product is even more important.

Note: specific instructions in the ad are better than abstract phrases about the benefits.

Tip 6. Don't deceive the buyer

Do not deceive the buyer or mislead him. Even if you urgently need to sell an apartment, you should not falsely inform about something. When the buyer comes to inspect the apartment, what was stated in the ad incorrectly or is completely missing will immediately catch the eye. Most likely, the buyer will not want to deal with a deceiver.

If you know that the metro station is a good half-hour walk from your house, then you don’t need to write about a 5-minute walk to it. And there’s no point in talking about a good renovation if the apartment has a creaking floor, gray wallpaper and plumbing fixtures from previous years.

Of course, you don’t have to write about all this; you can keep silent about the shortcomings. You just need to focus on the favorable options for buying a home. If the buyer is impressed by the important advantages of the apartment that are most interesting to him, then, as a rule, he will not pay attention to the shortcomings. If he needs an apartment next to some business center, then he will not look at the fact that the apartment requires cosmetic repairs, or that it takes 30 minutes to drive to the kindergarten.

Note: deceiving customers is not good for yourself in the first place. You can show your attitude towards them from an unfriendly side and, thereby, lose a profitable client and slow down the sales process.

Tip 7. Focus on your buyer

The ad needs to be targeted at a specific group of buyers. That is, you need to understand which target audience will be interested in purchasing the apartment for sale, and therefore, you need to create a suitable advertising text.

For example, buyers of 1-room apartments are mostly single or do not have children, so they do not need to know that there are schools, kindergartens and other centers for the development of children nearby. The same cannot be said about readers interested in larger living spaces. Those wishing to purchase a 2- or 3-room apartment will be interested in information about amenities for children.

Note: it is necessary to imagine the interests of a potential buyer and describe for him the advantages of the apartment and its location.

Tip 8. Show outside-the-box thinking and creativity!

Tired of the noisy metropolis?
Tired of breathing exhaust fumes and looking at gray houses? Buy a dacha! 10 acres of heavenly piece of land with plantings, a cozy house and a summer kitchen for eco-parties with barbecue, hot bath holidays with a cool pool. Call and come!

Original, positive, isn't it? It is easy and interesting to read compared to other listings only.

The use of bright epithets does not hurt, especially when it is necessary to somehow make the description expressive and unique. Answer the question - why does a buyer need your property? Emphasized advantages in major notes will lift the reader's mood. If he wants to inspect the apartment or house, he will definitely be inclined to have a positive perception.

Do not skimp on beautiful and warm words about the apartment. They cause a positive impression on any person. How a character is presented in a novel (from a positive or negative side), is how readers perceive him. The same thing will happen with the description of the elements in the apartment. Even if they have a certain disadvantage, it is worth remembering its advantageous positions. Let’s say the loggia is small, but is located on the sunny side, and is also insulated with the latest installation technology. The words “has a cozy layout”, etc. can be attributed to the bedroom.

You should not conclude that the supposedly colorful descriptions are only suitable for top-class apartments. You can give a lot of examples to prove it, but here’s one creative one.

A hotel-type apartment from the time of virgin lands exploration with a shared bathroom, old plumbing and windows, a common entrance and no intercom. What is attractive and enticing here, the reader will ask. But this is what can happen if you approach your efforts poetically and with humor:

“The one-room apartment is located on the 9th floor, from the windows you can see a magnificent horizon of green streets, a cheerful landscape with children on the playground and flashing colorful cars under the balcony.
The arrangement of the apartment evokes romantic nostalgia for the 70s; the interior perfectly combines elements and furniture from different eras.
The kitchen has everything you need to prepare a delicious lunch; there are the necessary cupboards for food. A serviceable Yuryuzan refrigerator with a streamlined shape will perfectly preserve cooked dishes until the evening.
For convenience, the bathroom is combined into a large area, where there is something to occupy yourself during relaxing gatherings.
The harmonious oak veneer finish gives the hallway a feeling of comfort and coziness. The rooms have soft and silent linoleum, radiators of an old reliable model, and constant heat.
The absence of TV and the Internet helps to better and actively occupy oneself with other leisure activities after work. Nothing will distract you from a good night’s sleep!”

Note: From this example it follows that an attractive description can be made for any apartment, the main thing is to show desire, ingenuity and a little wit.

Tip 9. Start with the main thing

When viewing advertisements, a person is faced with an alternative choice, which is based on the principles of “what is needed” and “is not suitable.” As a matter of course, he first perceives the information in the text that is of greatest priority to him, and then looks at the episodes that are less important in his opinion. Therefore, he will subconsciously select those texts where the characteristics are arranged in a logical order of importance.

The same applies to advertisements for the sale of housing, which have primary significant facts and secondary ones. This method of presenting information is the most acceptable, so it is worth first describing the main, general characteristics, and then less significant ones. With a large amount of advertising, the reader will have time to grasp the points that interest him most in the text. He can get distracted, and when he returns, continue the acquaintance, because he has already understood the essence.

Note: the description of characteristics in the ad should be in descending order of importance.

Tip 10. No matter how much the client listens, he always wants to see...

Photos allow readers to make decisions much better than just text. Don’t miss this important point; it provides an excellent chance to attract a buyer one of the first. If the property, in your opinion, is worthy of a better price, then you should use the services of an experienced photographer. It will help you capture your apartment from the best angles using a wide-angle lens.

The main goal of photography is to present the appearance of the apartment from an attractive angle, but not to show its shortcomings.

But this does not mean that if the apartment is so-so, then it is better not to publish the photo at all. They are needed in any case. If you decide to approach this issue yourself, then it is better to choose more advantageous positions that will provide frames that are pleasing to the eye. It could even be a drawing with a layout that is one of the best in terms of parameters, or a landscape view from the apartment’s balcony.

If there is absolutely nothing to photograph inside, it is better to publish a rainbow picture of the house outside along with trees, near some center or playground.

How many photos do you need?

It’s good when there are a lot of them and, again, they are of proper quality. There is no need to photograph all the rooms; it is enough to place 6-10 pieces for a more detailed acquaintance. The main thing is that they present housing from an advantageous position. If you only get 3 good photos, then so be it. This is better than 10 screaming about the need for Photoshop.

Note: spectacular photos will always be a good bait for a buyer.

Tip 11. Generalize and simplify your sales task

The seller posted photos on the notice board, their number seems exhaustive, but after a while replies appear where readers ask to send more photos, constantly wanting to clarify additional questions. In general, the seller loses the desire to answer everyone in detail.

One advertising page can save you from this tedious work, where you can place detailed text with descriptions of details, advantages, as well as the most spectacular photos in large quantities. This will eliminate the need to consult every potential buyer for days on end, sending them individual letters by e-mail.

Virtual convenience will save the seller a lot of time and nerves, and will help anyone get acquainted with the apartment in detail. You will only need to reset the address to your phone or web contacts.

Note: place comprehensive information on one website and save your energy for other matters.

Our ad placement service Increza has already taken care of you and for each ad, selling pages are automatically created on which information is placed in a convenient structure. Here's an example: landing page

Tip 12. Indicate the price in the ad

As practice shows, readers interested in purchasing skip advertisements in half of the cases where the price of the product is not indicated. It seems to a potential buyer that if the seller does not want to advertise it, then it is uncompetitive, that is, overpriced. What is not available in value terms is not interesting to people.

But people may think differently. For example, it seemed to some that the apartment was expensive and they would not be interested in it because of this. Others hope that the apartment is cheap, they start calling, but as soon as they find out that the price is above average, they stop getting to know the owner at this stage. Based on the above, it will be convenient to clearly indicate the cost of the apartment in the advertisement itself.

Note: Price helps the buyer to navigate; it is also one of the main factors in finding target buyers.

Tip 13. Don’t forget the importance of words

Some words can radically change the reader’s opinion about the owner of the apartment and about the sale in general. The phrase “The owner sells, not the realtor” sounds tempting to all buyers. After all, no one wants to spend extra money for the services of an intermediary. Therefore, this point should never be overlooked.

Certain expressions, on the contrary, can hinder successful sales. Using them is not just irrelevant, but extremely undesirable.

For example:

- “Urgent” - this word is associated with the buyer’s reluctance to sell for a long time, which means that he will most likely reduce the price of the apartment until someone waits for a better price and responds.
- “Bargaining is possible” - already initially speaks of the owner’s doubts regarding the assessment of his own goods. The buyer will immediately think that the apartment is cheaper than the indicated price.

Note: the expressions “urgent!!” and “negotiable” have a negative impact on the valuation of real estate.

Tip 14. The ending of the ad is a call to action

The ending of an ad plays just as important a role as the introduction. The text should start unexpectedly and end beautifully, motivating with the last call to active action - coming to inspect and buy an apartment. The advertising phrase at the end should encourage the choice of this particular property.

It must certainly be related to the benefits that are offered to the buyer in the event of purchasing real estate. After all, the most important thing for the buyer is to make an economically profitable transaction.

The words at the end can complement or continue the written introduction. They are like two sides of one side. In the proposal, it is worth making some generalization of the text, ultimately recalling the main advantages of the purchase. For example, about the favorable price, good condition or prestige of the area where the housing is located.

At the end it’s good to add motivation for action.

You can unobtrusively encourage the reader:

- You found what you were looking for. Come now! - After looking, you will be convinced of the correctness of your choice. — The apartment is waiting for its buyer today! — The apartments are ready for viewing at any time of the day. — Do not deny yourself the pleasure of being the first buyer! - This apartment can be yours tomorrow! — Celebrate your housewarming for the new year! — Hurry up to buy an apartment at a favorable price! - You won't be able to resist the luxury of the apartment! — Don’t deny yourself - buy an apartment at a good price!

You can formulate a certain reliable question and answer it yourself with a call to purchase. For example:

— Do you want to get the keys to a prestigious apartment? Come without delay. — Do you want to settle into a new apartment as soon as possible? We look forward to seeing you.

You can do this in an individual manner, the main thing is that it encourages the buyer to respond to the call.

Finally, you need to list all the ways to contact the seller and tell them how to buy an apartment in a short time. You can specify the time at which it is convenient to show clients your accommodation, etc.

Our ad placement service Increza is designed in such a way that to place an ad for the sale or rental of an apartment (or other real estate) on the Internet, you just need to fill out a simple questionnaire answering questions.

Next, our programs will make sure that your ad receives a unique selling page, where the most interesting information is brought to the first place and placed on the most popular message boards. A report on this placement will be available in your personal account. Example page: sales page

And you copy the address of your page - this is your personal landing page and place it on business cards, websites and social networks.

The article is based on materials from the book “Real Estate. How to advertise it” A. Neznaykin.

Where is the best place to place it?

In order for the ad to attract the attention of as many potential landlords as possible, it needs to be placed in several places at once. It is best to come up with a separate text that can be hung in the desired areas in paper form, and separate texts for each of the real estate ad sites (if you use one ad on all sites, it will look like the work of real estate agents, and this fact can scare off homeowners).

Review of services on the Internet

Submit advertisements for rentals on both paid and free services , and you can also provide information in thematic groups of social networks. If we talk about paid services, you can send a mass mailing through them, and information on renting housing will appear on several resources at once.

JCAT.RU – will place your ad on the most popular sites.
The service requires payment, but increases the chances of quickly finding housing. Let's watch an interesting video about the JCAT.RU service:
ZIPAL.RU – posts information on portals of similar topics.
The service is paid, but the site has a wide range of tariffs. Let's watch an interesting video about the ZIPAL.RU service:

Where can I apply for free?

AVITO is one of the most popular message boards. It has paid options, but you don’t need to pay for posting information.
IRR used to be a print publication, but then the bulletin board moved to the Internet.

Once you find a landlord, you need to know what documents will be required for hiring. A receipt for renting an apartment will help protect you from fraud.

From all of the above, we can conclude: it doesn’t matter in what form the information is presented - on paper or electronically, in traditional or creative form, the main thing is that this information is truthful, because honesty is the key to successful and long-term business cooperation.

If you find an error, please select a piece of text and press Ctrl+Enter.

How and where is it better to place it?

Online sites for posting:

avito.ru is the most popular bulletin board on the Internet, you can rent or rent out housing;
cian.ru – a specialized website for the rental and sale of real estate;
domofond.ru – advertisements are published on avito.ru and domofond.ru;
the youla.io application is free placement; most applicants are interested in apartments from the owners at an affordable price.

To submit an ad you will need to register on the selected site:

The placement method itself is convenient and simple - you will need to enter the characteristics of the property in special fields, upload several photos, leave your contact information, set the price and write the ad text.
Next you will need to pay for accommodation.
After payment, the ad is moderated and then appears on the site.

You can also post your proposal on social networks: VKontakte or Odnoklassniki. In the search, find communities in your city using the key queries “rent”, “rent”, “ads”, “real estate”, “rent”. Such private placements are free.

How much will it cost?

The price on specialized message boards on the Internet averages 150-250 rubles. for one placement. On avito and domofond.ru one advertisement for a period of 30 days can be published for 100-200 rubles. (price depends on the user’s region of residence).

As a rule, one placement is enough if the owner rents out one living space. If desired, the user can raise an ad in the search for a fee.

On the website cian.ru the minimum cost of accommodation for 7 days is 42 rubles.

If you don’t want to search for tenants on your own, you can always turn to realtors. They will put together a good ad and help you find a tenant as quickly as possible.

Where to place it?

Such information about renting an apartment can be posted wherever the intended owner can read it.

This could be a newspaper of free or paid advertisements , which are published in every locality, a board designed for this, Internet boards, social networks .

If you intend to rent housing in a specific yard or house , you can print for posting in the area of this house: “I will rent an apartment in your house.” Then there is a chance that the landlord will read it from this particular house.

of sites on the Internet aimed at posting such notes. There are all-Russian ones, and there are sites of one city or region. All information is divided into topics and each network user can read only the options that interest him.

With the right approach to compiling and submitting an advertisement for renting a residential property, you can find the right place very quickly . Don't neglect your imagination. Get creative.

Then potential landlords will notice it and very soon you will be moving into the new place you have been looking for.

If you find an error, please select a piece of text and press Ctrl+Enter.

How to write an advertisement for “rent an apartment” and place it to quickly find housing?

The unstable financial situation forces many citizens to refrain from taking out a loan for an apartment. Most people prefer renting housing.

What needs to be written in an advertisement for renting an apartment, and what is not necessary to indicate in it, where to place information and other questions on this matter will be discussed below.

Dear readers! Our articles talk about typical ways to resolve legal issues, but each case is unique.

If you want to find out how to solve your particular problem, please contact the online consultant form on the right. It's fast and free!

Spelling of the word pass

Let's start with the fact that the root in this case is “yes,” that is, it begins with a voiced consonant. That is, the prefix must also end with a bell:

beat - break a cup, beat a person;
run - scatter along the road, and avoid punishment;
to give - to distribute debts, to publish a book.

In this case the rule works fine. We continue in the same way by analogy: “gave - given.” And we make a mistake. Because there is one more thing – important! – rule: in Russian the prefix “З” does not exist. Accordingly, no matter what letter the word begins with, we write it with the prefix “C”:

sing - sing;
run away - run away;
carry - carry;
give - hand over and hand over.

Thus, regardless of the root, verbs (usually perfective) are written with the prefix “s”. And this is the only correct spelling.

Example sentences

Irina passed her coursework with flying colors and was in the best mood.
“Unfortunately, the skirt didn’t fit,” the neighbor complained to her mother, “I had to return it to the store.”
“Will they pass or not?” – Seryozhka was worried about his older brothers who were finishing school.
Plans changed abruptly: my father was called to work, and the tickets had to be returned.
The proceeds were supposed to be handed over to collectors at the end of the day.
A warm weekend is ahead, exams have been passed, a train ticket is in your pocket: what else do you need to be happy?
– What do you mean “give it back”?! – the mother was indignant. – A cat is not your toy!

Methods of placing advertisements

There are not so many methods of placement - there are only three of them: 1. The first way is to place an ad on the Internet on special thematic real estate bulletin boards. This is done by approximately 90% of all people who rent out their apartments. The main advantage of this method is the fact that there is a very large audience on the Internet. But do not forget that the Internet is a favorite place for intermediaries. And the tenants don’t want to have anything to do with them. Therefore, if you are going to publish an ad on the Internet, be sure to indicate that you are the owner (owner) of this property.

The owner must definitely emphasize that he rents out the apartment on his own, i.e. without agencies and other intermediaries.

2. The second way is to publish advertisements in print media, for example, in newspapers and magazines. They also have a large audience.

3. And the last way is to post advertisements around the city (public transport stops, entrances, etc.). This method is not the most effective, but it can also help you.

And in order to increase the chances of finding clients, it is best to use all methods.

Example, apartment rental advertisement template, sample

I rent a bright and cozy one-room apartment for a long term from the owner. Apartment 36 sq.m. Third floor. Separate bathroom. The windows face the street and there is a balcony. The apartment is located on Lenin Street, building 15, 5 minutes from the Lenin Square metro station. The apartment has everything for a comfortable stay: a new double bed, a wardrobe, a chest of drawers with a mirror, plasma TV, cable TV plus unlimited internet.

In the kitchen there is kitchen furniture, a refrigerator, a microwave, all the necessary utensils for both cooking and eating. Available for long term rent. Married couples, children allowed. No collateral. Agreement. Price 15 thousand per month. View any day.

Apartment - metro

To begin with, we note that an advertisement for renting an apartment and its sample , there are several types and their submission requires its own specific rules. Placing both on the Internet (in catalogs, on bulletin boards) and in a printed newspaper has almost identical rules: description, photo and, accordingly, price, telephone number, and preferably more than one. “The price is negotiable” - forget such a concept, it only teases people; according to statistics, 60% of onlookers refuse to even call and ask.

For example, an advertisement for renting or selling an apartment on a bulletin board or in a real estate catalog should have its own rules. Here you must indicate the series of the house, rooms, number of floors, the condition of the apartment, be sure to give photos of all the rooms and, of course, telephone numbers, the real price of the apartment. There is no need to hide something, people treat it with distrust. It is advisable for the intermediary, realtor or owner to tell the truth; it is still visible by the phone number. As a rule, as a realtor he appears on at least twenty bulletin boards, and on the sale or rental of various apartments.

A sample advertisement for posting is not an effective method today, but people still resort to it. They pay little attention, because everyone is literate, knows how to access the Internet, and there is all the real estate with photos from all angles. What a choice and comparison!

But you can still download a sample advertisement for posting in WORD:

As you can see, it is filled out like a regular advertisement, who will rent, contact phone number, wishes, only with tear-off slips.

Useful video

Watch a video on the topic:

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There is a lot of information on this issue, but we will not burden you with unnecessary details; in the article we will tell only the main and most important points of writing a quality ad. Yes, of high quality, because renting out an apartment begins with a good and well-written advertisement!

How to write an advertisement for renting an apartment (tips and recommendations for landlords).

Before renting out an apartment, you need to research the rental housing market and do at least the most minimal analysis of competitors.

Where to watch, what to compare with

Look at the main real estate rental websites and pay attention to prices, photographs of apartments, ad texts, what furniture and household appliances are in the apartment, etc. and so on.

Even the most successful and very good location of the house, as well as the excellent condition of the apartment and a moderately low price do not guarantee that your apartment will be quickly and easily rented out. — When thinking about renting out an apartment, it is very important to correctly present it to your potential clients - to make sure that they pay attention to it. That is why not only the appearance of the property plays an important role, but also a correctly composed advertisement.

How to spell the word "surrender"

In the word “pass” the letter “C” is a single prefix, the word is written together

, and not separately, as some mistakenly think.
It is necessary to remember that there is no prefix with the letter “Z”.

Other similar words are written in the same way: “surrender” (not “surrender”), “surrender”, “surrender”.

Cognate words with prefixes ending in “S”: “to pass”, “to retake”, “to pass”.

The following sentences are given as examples:

“You need to pass the test before the end of this lesson”;
“As far as I know, he never gives up”;
“We will not hand over (not “give away”) money for repairs”;
"He'd better give up."